The Unexpected Rebirth of The King

Sometimes, a song is a time capsule, a snapshot of the era in which it was created. And sometimes, a song is a phoenix, rising from its own ashes to find a new life, a new audience, and a new meaning. Elvis Presley’s “A Little Less Conversation” is a perfect example of the latter. Originally a minor B-side from the 1968 film Live a Little, Love a Little, the song, written by Mac Davis and Billy Strange, only peaked at number 69 on the Billboard Hot 100 chart. It was a footnote in the sprawling, legendary career of The King, a fun, groovy little tune that seemed destined to be remembered only by the most dedicated fans and film buffs.

Then came the new millennium, and with it, a sonic revolution. In 2002, Dutch producer Tom Holkenborg, better known to the world as Junkie XL, was tasked with a monumental, almost impossible job: remixing an Elvis Presley song for a Nike World Cup commercial. The request was unprecedented; the Presley estate had never granted permission for a remix before. But Holkenborg, who worked under the shortened moniker JXL for the remix to avoid the word “junkie,” was given access to the original tapes, and what he found was a treasure trove. He used a previously unreleased take of the song—the one featured in the film Ocean’s Eleven, which sparked Nike’s interest—and meticulously chopped, looped, and reassembled it, adding a propulsive beat, funky guitars, and a new, undeniable energy.

For those of us who remember the first time we heard this song on the radio, it felt like a jolt from the past. It was like seeing an old friend suddenly appear, not in a faded photograph, but in a brand-new, vibrant suit. It was a moment of pure, unadulterated joy, a recognition that the King’s legacy wasn’t just in dusty old records, but was a living, breathing force that could still ignite the world. The song’s success was a poignant reminder that great art is timeless, that a song recorded in 1968 could find a new, massive audience over three decades later. It was a perfect harmony of old and new, a respectful tribute that also forged a completely new path. It reminds us that memory and nostalgia don’t have to be static—they can be re-energized, re-imagined, and shared with a whole new generation.

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